Your Guide To Creating a Messaging Strategy For Your Brand

Imagine that a friend just reached out to you about creating a free billboard for your company. He works for an advertising agency and has an open spot on a digital billboard that he’s offering to you free of charge. He’ll even throw in complementary graphic design work.

All you have to do is send him some text for the ad by the end of the week.

Setting aside the debate of whether or not people actually read billboards anymore, you’re eager to take the friend up on the promise of free advertising. Your challenge is coming up with a short, memorable message about your business that people will notice and remember while driving 75 mph down the highway.

In other words, if you had a sentence to describe your business and compel people to do business with you, what would you say?

Why is a messaging strategy important?

That’s the question you should ask yourself with nearly every marketing platform.

Your website, social media, and email marketing all need proper messaging. These may be more effective than billboards, but you still have a limited time and space to capture someone’s attention and compel them to action.