Would You Hire (Or Fire) Your Website if it Was a Salesperson?

What does your website do for your company? This could be any number of things, including:

• Act as a digital front door for your business
• Provide organic discovery from search engine traffic
• Host your awesome online content
• Strengthen your brand awareness

But do you know what the most important function your website should serve? It should be a salesperson. If your website is not selling for you, then you should probably fire it. (Or at least make it into a better salesman.)

Why your website should sell for you

Websites are great for doing a lot of things. When used well, they can cover all of the things from that list above, and more. But selling is most important because that’s what grows your business.

Any effective website is the entry point into an effective marketing funnel. Landing on your website should be the first step in their journey with you, not the last. A visit to your website should always be subtly pushing your audience towards their best next step.

People visit Facebook and YouTube just to idly scroll and click around. That’s not what they come to your website for. They came to your website for…