Why Unsubscribes are Actually Good for Your Email Marketing
4 min readMar 9, 2022
You may not know all of the expert-level email marketing terms-what is a churn rate anyway? But everyone should be familiar with what an unsubscribe is. That’s probably because you’ve probably unsubscribed from an email list yourself. (If you haven’t, you should give it a try sometime. Use a tool like Unroll.me to clean up your inbox.)