Why Unsubscribes are Actually Good for Your Email Marketing

You may not know all of the expert-level email marketing terms-what is a churn rate anyway? But everyone should be familiar with what an unsubscribe is. That’s probably because you’ve probably unsubscribed from an email list yourself. (If you haven’t, you should give it a try sometime. Use a tool like Unroll.me to clean up your inbox.)

Everyone gets too many emails. That’s true for you and it’s true for the people on your email list. Allowing anyone to unsubscribe at any time means that you can instantly stop getting emails from someone and keep your inbox that much tidier.

Some marketers live in fear of unsubscriptions. They dread people leaving their email list-not only because it means they’ll have a smaller email list, but also because it means someone has rejected their content. Which can feel hurtful.

But know that the unsubscribe can actually be your friend. When kept at a manageable level, unsubscriptions help make your email marketing efforts more effective.

Unsubscribes keep your list clean

Your email marketing content is not for everyone. You should be creating emails specifically targeted to your audience, which means it won’t be relevant to people outside that circle.