What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious. They’re also used in marketing.

A marketing funnel is a tried-and-true method for building a marketing strategy. It’s a way to break down your customer’s journey into different stages. There are plenty of different ways to build a marketing funnel, but the basic principle remains the same.

Rather watch a video of someone explaining this concept?

The stages of a marketing funnel

Different marketers segment their funnel differently -using different names and numbers of stages. There is no right or wrong way to build a marketing funnel. At GreenMellen, here’s the way we break down our marketing funnels.

Awareness

The first stage is basic awareness of your brand. Before people can engage with you, they have to know you exist. Think about this like meeting a new person.

Consideration