UTM Tracking Links: Why They’re Your Marketing Secret Weapon

Robert Carnes
4 min readMar 2, 2022

Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental to “surfing the world wide web.” These days, they’re so common that we often take hyperlinks for granted.

Using links to grow great content and analyze how your audience responds to it is one of the most underrated skills in…

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Robert Carnes

Communicator. Innovator. Storyteller. Author of several books, including The Story Cycle.