That Church Conference 2019: Day 2 Notes

Dave Adamson

How to Reach More People in Less Time

Dave Adamson | North Point Ministries

• The church isn’t declining—it’s decentralizing
• The future of the church needs to be omnichannel
• This means using online and offline communications together
• We can connect with people during the other 167 hours per week
• Zero moment of truth: right before people make a decision
• 85% of people use YouTube every day
  When life gets complicated, people turn to YouTube for answers
• Most churches are set up to fail on YouTube
  It’s not a video storage site—it’s a search engine
• Keyword titles: word or phrase matching what people are searching for
• Optimize videos so that they show up in people’s searches
• The average video length is 4:20—not a 35-minute sermon
• Repurpose on purpose—cut longer videos into clips
• Take time to respond to comments on your YouTube videos

How Culture Changes Messaging

Jen Miles

• A vanguard is a group leading the way to new ideas