Keeping Your Email Marketing Legit

There’s a big difference between sending out an individual email through Gmail or Outlook and sending out mass marketing emails on behalf of a business. There may be a similar experience for the end user, but there’s a wide range of legality and ethical nuances for organizations.

As with all things legal and ethical, this gets complicated quickly. Because this is tied to an evolving technology, these details will continue to change and shift over time.

This is an effort to help you and your company keep updated with why and how to send more legitimate email marketing campaigns. Let’s dive in.

Why you should care

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters. These are a few reasons why it’s worth your time following the rules and best practices.

• Legality. There are laws in place that regulate sending mass emails.(We’ll get into the details of what those laws say later in this post.) Breaking them comes with real consequences. You don’t want to be blacklisted or fined.
• Deliverability. Sending email the right way increases the likelihood that someone will actually get and read your email. Basically, don’t get caught in spam filters.