Digital Summit Atlanta 2024 Marketing Conference Notes

Your Career is a Team Sport

Sharon Harris | The Sharon Harris Collective

• A coach is a mentor who gives you regular feedback
• A trainer pushes you towards continuous learning & skills
• Teammates provide support and emotional backing
• Advocates help enhance your opportunities
• Fans cheer you on and build up your confidence

Insider Insights: Social Media Tips

Jon Youshaei | Formerly YouTube & Instagram

• Create videos more like a variety show and less like a talk show
• More formats mean more opportunities to hook your audience
• Some formats will work, but most won’t — just keep trying
• Marry a niche, but vary your format
• Live at the intersection of culture and your industry
• Tell viewers what your video is about immediately in your first frame
• Find outliers: the competitor videos that are overperforming
• Simplify your speech into the lowest possible reading level
• Find repeatable segments in your video to clip into…