Conference Notes

Digital Summit Atlanta 2021 Notes

$0 Marketing Ideas | Jon Youshaei

• Beyonce is one of the greatest marketers of all time
  because she’s still relevant.

Rather than copy and paste, Beyonce copies with taste.

• She does this by: blending from multiple sources, sharing the credit and elevating the original creator’s work.
• The Beyonce Method has three steps: research, remix, and repackage.

Research:

• Pick topics you’re passionate about and poll your audience to see what they like.
• Create content in the overlap of your passion and your audience’s.
• Build a list of curation pages that gather content for you (eg. subReddits).

Remix:

• React to social content as you come across it and add your unique perspective.
• Keep it real even if you disagree with the original content, but respectfully.
• Reexplain: because the average US adult prefers to read on an 8th grade level.
• Use the Hemingway app to simplify your content.

Repackaging:

• Quantity leads to quality; post more often and see what performs well.