Book Notes: Very Good Copy

Robert Carnes

6 min read

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Mar 24, 2025

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Creativity

• Connections are the basis of creativity.
• Connect two separate ideas that logically would not go together until that moment.
• Everything is derivative. Everything is a remix.
  Seek out experiences and perspectives new to you.
• Creativity in a nutshell: something familiar reimagined.
• Creative people have more diverse experiences than the average person.
• Connect two or more old things in a surprising and seamless way.
• Taking two ideas and combining them is creativity.
• Knowledge breeds opportunities to make connections, the core of creativity.

Connection & Collaboration

• The best ideas come out of collaboration and teamwork.
• Ubuntu: I am because we are. A solitary human is an oxymoron.
• Mutual mentorship: share knowledge, trade stories, be transparent
• We see ourselves in others because we’re all the same.
• Sonder: every life is as vivid and complex as your own.
  We are not alone.
• Find and illuminate humanity in the small moments.
  Listen and borrow their ideas.

Writing Craft