Jun 10Member-onlyYour Guide to Being a Better Mentee in 6 Simple StepsI’m a big fan of professional mentorship programs. I’m an active member of several — both as a mentor and a mentee, including currently serving as a… …mentor in the American Marketing Association’s Atlanta chapter …mentee in the Cobb Chamber of Commerce’s young professionals network …mentor in the University of…Mentorship5 min read
Jun 8Member-only5 Step Method to Get a Blog Post to Rank Well OrganicallyBlogging is an underrated practice in digital marketing. It’s no longer the trendy practice it once was, but it’s still an important piece of getting your business discovered online. Why do you think GreenMellen actively updates this blog? Adding new blog posts is a reliable way to educate customers and…Blogging5 min read
Apr 13Member-only3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at ItSelf-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post. 3 reasons why self-care is important for marketers “If you feel demoralized…Self Care5 min read
Apr 6Member-onlyKeeping Your Email Marketing LegitThere’s a big difference between sending out an individual email through Gmail or Outlook and sending out mass marketing emails on behalf of a business. There may be a similar experience for the end user, but there’s a wide range of legality and ethical nuances for organizations. As with all…Email Marketing6 min read
Mar 30Member-onlyYour Guide To Creating a Messaging Strategy For Your BrandImagine that a friend just reached out to you about creating a free billboard for your company. He works for an advertising agency and has an open spot on a digital billboard that he’s offering to you free of charge. He’ll even throw in complementary graphic design work. All you…Messaging5 min read
Mar 23Member-onlyHow to Discover Who Your Marketplace Competitors AreEvery business has competition. No one is completely alone in a marketplace. That’s actually a positive thing. Choices are good for customers. And competition with other brands pushes us to be better and prevents complacency. Markets with multiple businesses are good for everyone involved. However, not every business leader fully…Competition4 min read
Mar 16Member-onlyWhy the 5 Ws of Journalism Matter in Your MarketingThere’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why. Most news articles or videos seek to answer some combination of these questions for a specific news event. (Occasionally, an…Journalism3 min read
Mar 9Member-onlyWhy Unsubscribes are Actually Good for Your Email MarketingYou may not know all of the expert-level email marketing terms-what is a churn rate anyway? But everyone should be familiar with what an unsubscribe is. That’s probably because you’ve probably unsubscribed from an email list yourself. (If you haven’t, you should give it a try sometime. Use a tool…Email Marketing4 min read
Mar 2Member-onlyUTM Tracking Links: Why They’re Your Marketing Secret WeaponLinks are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental to “surfing the world wide web.” These days, they’re so common that we often take hyperlinks for granted. Using links to grow great content and…Links4 min read
Feb 23Member-onlyWhat is a Marketing Funnel and Why Do You Need One?Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious. They’re also used in marketing. A marketing funnel is a tried-and-true method for building a marketing strategy. It’s a way to break down your customer’s…Digital Marketing5 min read
