Mar 6Member-onlyThe Five-Tool Marketer: The Skills You Need To MasterThere’s a term that most baseball fanatics are familiar with: a five-tool player. True five-tool players are rare in baseball because they’re talented in all of the areas that make an athlete great: Batting for average Batting for power Fielding Arm strength Speed Good players can specialize in a few…Marketing4 min readMarketing4 min read
Feb 27Member-onlyWhy I Hate The 48 Laws of Power (And Why I Might Secretly Love It)I’m in a book club, and every month, we read a business book and discuss it together. Recently, we selected Robert Greene’s best-seller The 48 Laws of Power. I’d heard of the book and was curious to read it. Then I got a copy and found out what the book…48 Laws Of Power4 min read48 Laws Of Power4 min read
Jan 27Member-onlyWhat I Learned From Going Wild For a Month to Start 2023I like challenging myself to do new things — or at least I tell myself that I do. People are adverse to change or challenge, so we create little programs to push ourselves out of our comfort zones. Because that’s where we grow and get better. In late 2022, a…Challenge5 min readChallenge5 min read
Dec 30, 2022Member-only5 Lessons Learned From A Year of Consistent Daily Bible StudyAs someone who’s grown up in the church, I’ve frequently heard how important regular time spend reading scripture is. I’ve been a part of countless Bible studies; I’ve read the entire Bible; I’ve written several devotionals, and I’ve written out several books of the Bible by hand. But I’ve also…Bible Study5 min readBible Study5 min read
Dec 2, 2022Member-onlyHow I Diversified My Reading in 2022 and What I Learned From ItI love reading books. (And I love writing about reading books.) This year I realized something about the books I read — most of them were written by people who fit a specific profile: Middle-aged White Male Heterosexual English-speaking There’s nothing wrong with this group of people — and they’ve…Reading5 min readReading5 min read
Jun 10, 2022Member-onlyYour Guide to Being a Better Mentee in 6 Simple StepsI’m a big fan of professional mentorship programs. I’m an active member of several — both as a mentor and a mentee, including currently serving as a… …mentor in the American Marketing Association’s Atlanta chapter …mentee in the Cobb Chamber of Commerce’s young professionals network …mentor in the University of…Mentorship5 min readMentorship5 min read
Jun 8, 2022Member-only5 Step Method to Get a Blog Post to Rank Well OrganicallyBlogging is an underrated practice in digital marketing. It’s no longer the trendy practice it once was, but it’s still an important piece of getting your business discovered online. Why do you think GreenMellen actively updates this blog? Adding new blog posts is a reliable way to educate customers and…Blogging5 min readBlogging5 min read
Apr 13, 2022Member-only3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at ItSelf-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post. 3 reasons why self-care is important for marketers “If you feel demoralized…Self Care5 min readSelf Care5 min read
Apr 6, 2022Member-onlyKeeping Your Email Marketing LegitThere’s a big difference between sending out an individual email through Gmail or Outlook and sending out mass marketing emails on behalf of a business. There may be a similar experience for the end user, but there’s a wide range of legality and ethical nuances for organizations. As with all…Email Marketing6 min readEmail Marketing6 min read
Mar 30, 2022Member-onlyYour Guide To Creating a Messaging Strategy For Your BrandImagine that a friend just reached out to you about creating a free billboard for your company. He works for an advertising agency and has an open spot on a digital billboard that he’s offering to you free of charge. He’ll even throw in complementary graphic design work. All you…Messaging5 min readMessaging5 min read
