6 Steps Toward Better Organizational Storytelling
4 min readMay 20, 2024
It’s easy to talk about storytelling in business. Storytelling is a popular buzzword in marketing circles. Stories are entertaining and connect with us on a human level. We know stories when we see (or hear) them, but it’s not quite as easy to integrate them into your organization.
There are six phases in the life cycle of a story — six unique steps that nearly all business…