5 Step Method to Get a Blog Post to Rank Well Organically

Blogging is an underrated practice in digital marketing. It’s no longer the trendy practice it once was, but it’s still an important piece of getting your business discovered online. Why do you think GreenMellen actively updates this blog?

Adding new blog posts is a reliable way to educate customers and build thought leadership. However, it’s also a tried-and-true practice for helping your website show up more frequently in online search results. And more search results drive more potential customers your way.

That begs the million-dollar question: how can my blog posts rank better in search engines? There is no one guaranteed method for ranking well in Google or other search engines. These platforms constantly tweak their algorithms intentionally so that no one can game their system.

However, there are still some best practices and processes for writing effective and searchable website content. Because there’s no point in blogging if no one is paying attention.

1. Determine your keyword or phrase

Before you can rank for a keyword, you must know what word or phrase you’ll rank. You cannot hit a target if you don’t know which one to aim for. So what are the right keywords?