3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at It

Robert Carnes
5 min readApr 13, 2022

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.

3 reasons why self-care is important for marketers

“If you feel demoralized and exhausted, it is best, for the sake of everyone, to withdraw and restore yourself.” -Dalai Lama

1. You do better work when you’re your best self

You’re more productive when you’re healthy and happy. You’re better giving yourself a break to avoid breaking yourself. Taking care of yourself is a win-win for everyone at your business.

2. Reduce stress and anxiety

All work is stressful if you let it be. Living during a pandemic is also stressful. Those two worlds have collided, and it’s hard to keep them both functioning. You don’t have to be constantly busy.

3. Avoid burning out

Studies show that 52% of workers feel burned out in 2021. It can happen to anyone but doesn’t have to. Pausing and caring for your personal life can preserve your professional life, too.

Why self-care is difficult

“The challenge is not to be perfect-it is to be whole.” -Jane Fonda

COVID: The elephant in the room

Isolation, depression, and burnout were already issues. Our global pandemic has only made them worse. We feel more isolated and more anxious.

COVID has made self-care more important, but it’s also more difficult to implement because we’re not sure where to begin. Our burdens are so heavy, we’re afraid to put them down.

We often set unreasonable expectations

Sometimes, your boss expects too much of you. They ask to work long hours, take on too many projects, and aren’t appreciative or encouraging. Sometimes, that crappy boss is you.

Robert Carnes

Communicator. Innovator. Storyteller. Author of several books, including The Story Cycle.